Toyota Awards

Toyota Brand Awards

Best Resale Value

Toyota has the Best Resale Value of all brands for 2023 according to Kelley Blue Book’s KBB.com¹

Most Trusted Brand

Toyota Is KBB.com’s Most Trusted Brand for 2023²

5-Year Cost to Own Award

2023 Toyota Received the Lowest 5-Year Cost to Own Award for Overall Brand According to Kelley Blue Book’s KBB.com³

Best Overall Truck Brand

2023 Toyota – Brand Image Award Winner - Best Overall Truck Brand, According to Kelley Blue Book’s KBB.com⁴

View Our Award Winning Lineup

Camry

Top Safety Pick

2023 Toyota Camry is an Insurance Institute for Highway Safety TSP+⁵

RAV4

Top Safety Pick

2023 Toyota RAV4 is an Insurance Institute for Highway Safety TSP⁶

Tundra

Top Safety Pick

The 2023 Toyota Tundra crew cab is an IIHS TSP+.⁷

Resale Value

2023 Toyota Tundra was named Best Resale Value in its class by Kelley Blue Book’s KBB.com⁸

Disclaimers

¹Vehicle’s projected resale value is specific to the 2023 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

²2023 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

³2023 model-year vehicle’s projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance. For more information, visit www.kbb.com.

⁴2023 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

⁵Insurance Institute for Highway Safety rating for 2023 Camry, vehicle class Midsize Cars. For more details on 2023 TOP SAFETY PICK+ Awards, see www.iihs.org.

⁶Insurance Institute for Highway Safety rating for 2023 RAV4, vehicle class Small SUV. For more details on 2023 Top Safety Pick Awards, see www.iihs.org.

⁷Insurance Institute for Highway Safety rating for 2023 Tundra crew cab, vehicle class Large Pickup/ Crew Cab Pickup. For more details on 2023 TOP SAFETY PICK+ Awards, see www.iihs.org.

⁸Vehicle’s projected resale value is specific to the 2023 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.