Highlander Named Best in Class by JD Power
Toyota’s ability to win industry awards is outstanding and the performance of the 2014 Highlander is the best proof of the claim. JD Power US automotive ratings ranked the Toyota Highlander as the top mid-sized SUV.
Toyota announced a new approach towards vehicle design in the first half of 2014 and so far, this approach is proving to be winning. The new direction was selected in an attempt to establish a better connection between the brand and its customers.
Apart from the Highlander distinction, Toyota managed to scoop up seven other awards.
Lexus, Toyota Camry and Toyota Sienna were all recognized for their dependability. The dependability rating is incredibly important for determining the popularity of a brand. According to a JD Power study, vehicle owners who experience only a few problems with their car will be very likely to stick to the brand.
Nearly 56 percent of people who experience no problems with their car will stick to the same brand for the purchase of their next vehicle. Thus, the index is yet another proof of the effective approach that Toyota has adopted towards car design.
The 2014 Highlander is a fully-redesigned car, which fits perfectly inside Toyota’s new concept. The quality of materials, the overall comfort of the interior design and above all the safety features have taken the highlander to a whole new level.
Want to make sure that the 2014 Highlander is a really dependable care? The only way to figure out whether it’s the right one for you is to pay us a visit at Limbaugh Toyota. Our demonstrators will show you why this car is unique and how it’s going to fit in your lifestyle.