2014 Toyota Tundra “Build Anything” Campaign Rolling Out
The new 2014 Tundra is built for everything. You can build your kids favorite new hangout, a backyard retreat, or even a baseball field. The Tundra will always get the job done, no matter what you have in mind. The Tundra is meant for the family and the community. You don’t just own a Tundra, you experience a Tundra. With the new 2014 Tundra Toyota knows that not every pickup owner is the same just like not every project is the same either. The 2014 Tundra is built around the family and work man.
“The new Tundra has been engineered and crafted to deliver full-size pickup truck capability that empowers truck owners all across America to build anything,” said Jack Hollis, vice president of marketing for Toyota Motor Sales, U.S.A., Inc. “The marketing campaign reflects this DIY spirit and genuinely showcases the truck’s versatility.”
Going beyond the typical truck-guy cliché to connect with a broader audience, this multi-medium campaign works to capture the do-it-yourself spirit of the family man who uses his truck in an everyday capacity for project that enhance the family bond, and community spirit.
Three TV commercials are rolling out …
Car-B-Q, which features NASCAR driver Kyle Bush
Tree House delivers the story of a family coming together on a backyard project, from start to finish